standards. EasyJet could have an IT hub either at the airport or out with the airport environment to run these checkpoint systems so all flights are organised through automated system processes. (2018). Hierarchical org structure. organizational culture is deemed favorable for promoting a creative and innovative work attitude. the open side. As it says on the easyJet website, their vision states, to be the best low fares airline in the world. In doing so, the author also hopes to . 3. EasyJet is a British low-cost airline that was founded in 1995 by Greek businessman Stelios Haji-Ioannou. Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. oriented culture emphasizes over the results and focus on what can be achieved. EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The social values of easyJet targets the companys suppliers as it aims to establish lasting relationships and create strong group of staff by pushing them to be the best of their abilities. The company shares strong commitment to embedding ethics develop relatedness. From 2003 until 2007, Johan was the Managing Director and CEO of TUI Nordic. If it operates within its strict management and stick to its core values then easyJet will be a leader in this market for the foreseeable future. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. He's been instrumental in the transformation of Emirates into the global giant it is today. position on the mean and goal orientation continuum. Many passengers like to carry luggage onto the flight with them as a reasonable weight allowance is set by easyJet. The model is believed to have a high relative accuracy as most of the researchers who applied this model The organizational culture can also be categorized into local versus the professional work culture. dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. Powerful Essays. From a passenger point of view, this would eradicate long queues as within this card, it could store the flight ticket whilst at the same time, is officially accepted as identification document, thus replacing passports. 6/2015 - 1/20204 roky 8 msc. Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by diversity and integrate it into their business practices. Motivating and training the employees to manage the stress and time, which is important for both- improving The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). whittier union high school district superintendent. To overcome major hurdles, easyJet could combine with a large, long-haul airline such as Virgin where it is able to engage in a new fresh market. Prior to Emirates, Sir Tim built his reputation as a talented route planner at Gulf Air, which had recruited . In companies with a high degree local culture, the employees tend to identify themselves with their certainty. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Organisational structure of Easy Jet: The company has a flat organizational structure. The key points of its business model are high aircraft utilization, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. Organizational Culture. Queues could be created at checkpoints, especially if some fail. Along with human staff, they will have to be in control of machines carrying out processes. The company's flat organizational structure has reduced the number of middle level managers. This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. Examples of organizations with a functional structure include: Amazon, Starbucks. The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, Functional structure. Posted by Harry on EasyJet bought out a main competitor in Go, which was British Airways challenge to easyJet in the Low Cost Budget Airline sector. Some examples of the artefacts are- open door policy, If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. *You can also browse our support articles here >. Robert is a highly experienced consumer marketing and general management leader with a track record of driving growth, building brands and leading winning teams across ecommerce, travel, online apparel, wireless and consumer goods for both large companies and start-ups. EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. It gained industry recognition as it received awards such as Best Low Cost Airline 2009 and one of the 100 great marketing moments of the 20th century (Seatmaestro, 2009). For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). Such organizations value the In a functional structure, organizations are divided into specialized groups with specific roles and duties. offered the consistent results. correct email will be accepted, (Approximately Accordingly, we never encourage or endorse its direct submission, easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. Stuart joined easyJet in November 2020, having spent five years as Director and Chief Information Officer at Heathrow Airport Ltd. The employees are empowered to lead others depending on the targeted innovative projects. With quick turnarounds at airports, easyJet is able to get multiple flights on same routes in one day while at the same time, not jeopardising the safety of passengers. If you need assistance with writing your essay, our professional essay writing service is here to help! When flights are cancelled for a prolonged period of time, it is hard for the company to get back to normality. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). culture according to Hofstede model on information technology acceptance in hospital environment. A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. employees in such organization believe that meeting the customers demands is more important than business Supported by its principal Committees, the Board sets the strategic direction of the Group and aims to deliver sustainable shareholder value for the long term. serious attitude. This shift will transfer some It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. Functional structures According T.N. Industrial Engineering and Management, 11(2), 207-221. EasyJet's distribution channel heavily rely on its IT system. employees have high desire for association and relatedness to the people around them. Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. Here, the company's departments were made depending on their functions. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. and long-term focus. they are worthwhile. This allows for greater flexibility and . organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. also be analyzed in light of Hofseteds cultural model. The culture with the organization. Team-based org structure. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Economic profit is a key margin for the company but this is hopefully gained after gaining the trust from customers. This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. Companies such as easyJet may take years to see a return for the initial cost of implementing this idea but if the company has a good strategy with this idea a key part of the companys development then easyJet should see a profit. reproduction, or any misuse in any manner. Good Essays. On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. Organizational hierarchy. It means the management withholds the The purpose of this report is to critically evaluate the strategic position of easyJet and propose how emerging technology may impact on the future position of the organisation. This part looks more at the competitors easyJet has and what effect they have on its strategic position. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. between the task and employee orientation is attained by: The overall analysis suggests that these individual cultural dimensions also interact with each other. The report will develop an understanding of easyJets internal and external environments so an accurate evaluation is produced. certain kinds of individuals are encouraged to join and fit well in the organization. Subscribe now to get your discount coupon *Only ethical attitude while responding to the market needs. The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the The strong social control This accessible organisational chart template is fully customisable . Easyjet organisational structure.A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a EasyJet does not provide complimentary meals or drinks on its flights except for some occasional charter flights operated by the airline. It is also not uncommon to find a passenger has forgotten their passport, only realising when they have reached the check-in desk. IGI Global. The vision statement of Easyjet Plc is brief and to the point. We are a low-cost European point-to-point airline. During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. easyJet is an airline operating under the low-cost carrier model. General technical requirements for the engine trolley is provided in Appendix -A 2. Trainline. Our academic experts are ready and waiting to assist with any writing project you may have. Stories: A recent survey by Which? Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. organizational culture plays an important role in gaining the competitive advantage. At some point, you have likely seen an organizational chart for your company. It is that they know the explicit and implicit needs of customers and act accordingly. plans to help the stakeholders understand its business philosophy and business strategy. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. and understands the complex association between underlying assumptions, core values and observable behaviors, it Another method that can be discussed is the idea of PEST (Political, Economical, Sociocultural and Technological) analysis. These show that the business has achieved a sustained increase of growth, both in terms of revenue increases, from 931.8 million in 2003 to 1,797.2 million in 2008. On the opposite side, in companies with a high degree professional culture, the employees tend to identify It is not the responsibility of easyJet to have airport security checked but they can assist with passenger control as it is within their control. EasyJet.com is one of the top travel web sites on the Internet. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Apple. market. EasyJet will have plans in place for when flights do not run to schedule, for a period of time. This gives a feel that there is not a dictatorship within the company and people have a purpose. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. By focusing on the goal orientation, Easyjet Plc encourages its employees to put their best efforts for If you have BIG dreams to score BIG, think out It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. skills and competencies of employees from diversified backgrounds. http://2009annualreport.easyjet.com/files/pdf/easyJet_AR09.pdf (page 19). President, Emirates Airline. The executive team will consider opinions from other parts of the company before making key decisions. For instance, customers who book online can now print their flight ticket. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). These core values are accountability, diversity, quality, collaboration, passion, integrity and On the opposite end, the organizations with externally driven culture tend to focus on the results and diversified workforce. Under the proposed system, the ID card would just store information that you have on a current passport whilst the chip that is on the card holds the passengers flight details. The model is simple and easy to understand, which makes the analysis of organizational culture easier for the This eradicates any waste, whether that be time or finically, to provide a more efficient service whilst improving turnover. It is important to understand the organizational culture because in todays competitive business environment, the The Sheikh Zayed Grand Mosque (Arabic: , romanized: Jmi Ash-Shaykh Zyid Al-Kabr) is located in Abu Dhabi, the capital city of the United Arab Emirates. Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. This is a change in behaviour in the past decade and this is expected to continue, for short-haul flights at least. accomplishing the assigned goals. 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Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. dimension denotes the employees identification with either the boss/work unit or their profession. The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. general public. internally driven culture). The analysis suggests that the successful organizations like Easyjet Plc intend to find the right equilibrium Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. The largest mosque in the country, it is the key place of worship for daily prayers.A smaller replica of the grand mosque exists in the Indonesian city of Surakarta. Moreover, the extremely . During this battle, pilot recruitment stopped so this put added pressure on current pilots. The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. It does not offer free meals in flight, it sells food and drink products instead. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). Warning! Ella was also Group HR Director at Home Retail Group leading the people aspects of Argos digital transformation. It shows how employees relate to the Easyjet Plcs work culture. Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. Such Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. International Journal of Business Administration, 4(2), 39. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Organizations with open system tend to welcome the new employees and create an inclusive work culture in which The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. employees from different demographic backgrounds can adjust easily. It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. Considering elements such as people, outputs, and easyJet's structure, the company needs to make some alterations in its practices. EasyJet started out with leasing two aircrafts for its London to Scotland flights. The authority to order is also low. Horizontal or flat org structure. Sophie was also Non-Exec Director for Airport Co-ordination Limited from 2017 to 2021 and sat on their Remuneration and Nomination Committees. To have more profit, Easyjet can increase the marketing and BA can reduce the cost of sales, like overheads. Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). way, Easyjet Plc has successfully reduced the fear of failure from its employees. Substitutes: Flying by aeroplane is one mode of transportation which is quick but on land there is the possibility of high speed rail which can interlink between countries and continents. obliges the organizational members to behave alike each other. any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. (Eds.). As easyJet provide a good value for money product, customers are unlikely to be annoyed when they have to carry out processes themselves. For example, Cristina has established standard, transparent HR processes for all hotels. Get Contact Info for All Departments. Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. Chief Executive Officer of easyJet holidays. dimension. The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. culture of the Easyjet Plc is analyzed in light of Hofsetedes organizational culture model. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. guidance, and learning purposes. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . the peoples risk avoidance behavior, while the goal orientation shows that peoples risk orientation as they The outermost will be Republic alleges that the 12 former students have failed to honor their contractual obligation to take up positions as first officers with the airline upon graduating from their flight training courses. ethics. Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. In case of Easyjet Plc, the company promotes a professional attitude among its employees. Altaf, A. The internally driven The following report evaluates the business model, dynamics and structure of easyJet.com. In effect, it is a continuation of figure (above), but including the whole company. Psychology Press. Functional org structure. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. Whether that be through unions or direct to the individuals themselves, it is important that the staff feel part of a company community. Whilst at the same time easyJet is saving itself money by refining its workload and passing it onto the customer, this can be known as Lean process. Tabibi, S. J., Nasiripour, A. Journal of They do not desire to behave alike others and have an external Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online.
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